TRADITIONAL MARKETING (TV)
TV isn’t Dead but it’s definitely evolving!
As ratings behemoths Nielsen and Comscore have been drastically increasing their measuring and targeting capabilities, stations have increased their delivery capabilities. When you pair this with the fact that TV reaches 95% of U.S. consumers, you can assume TV is still relevant.
TV MEDIA BUYING
We pair this with our video production and know-how of traditional marketing. We then treat your money as if it were our money, whether it is establishing with a new station or leveraging with a station that we have worked with in the past, we use the same principles when purchasing media. We plan out demographics, plan and analyze programming, then we negotiate with the stations, and place the buy.
We monitor and audit the buy through the year to make sure that we are hitting KPIs and keeping your budget in line.
Social Marketing has continued to evolve at an extremely accelerated pace. Between Facebook, Instagram, Pinterest, Twitter, LinkedIn, and YouTube, it can be extremely difficult to master all of these platforms. The first thing to know about social is that there is organic reach and paid reach; all of these platforms have varying degrees of organics vs. paid.
That is where we come in, we analyze your business and give recommendations on the best platforms and strategies to implement. We pair this with our video production and media buying know-how to craft an effective plan.
With an ever-changing media landscape, our video production focuses on effective and lean production methods. It is created to suit your needs and deliver effective messaging.
We take an all-encompassing view of your marketing efforts and make recommendations on how to get all of your marketing efforts and messaging in sync with each other. We create a marketing plan, determine your message, and set your marketing mix. We use this to increase brand management and brand recall to increase your customer base and drive brand loyalty.
Chrispy Media Group is committed to providing quality aerial video in a safe manner and always within the current laws. We are licensed by the FAA and can request access to airspace that is unavailable to unlicensed operators.