Video Production and Media Buying

Video is King

We understand that almost all businesses have two essential functions — providing their service and marketing their service. If one of these functions is not in sync with the other, the business will not run efficiently.

We also understand that video is the medium of choice and impact for most consumers.

We bring lean video production and effective marketing to local businesses. Our established connections with local media partners results in good placements and good rates.

Lean Video Production
and Effective Marketing.

Traditional TV Marketing

TV isn’t dead, but it’s definitely evolving! As the ability to measure and target has increased, TV still reaches 95% of U.S. consumers.

TV Media Buying

We treat your money as if it were our money … planning, negotiating, monitoring, and auditing to hit your KPIs.

Social Marketing

We analyze your business and give recommendations on the best platforms and strategies to implement.

Video Production

With an ever-changing media landscape, our video production focuses on effective and lean production methods. It is created to suit your needs and deliver effective messaging.

Consulting

We take an all-encompassing view to get all your marketing efforts and messaging in sync.

Partners

To keep operating costs lean, we partner with creative and digital companies to meet your needs.

Testimonials

WHAT PEOPLE SAY

Keil Lasik Vision Center logo
Chris Pucci and John VanDoorne have done an outstanding job with our advertising! They took over during a difficult time for us and for our country - right before covid-19. They immediately went to work trying to understand our goals and our mission. Right away, Chris came in for an evaluation (even though he didn't need glasses) just so that he could get to know us and our process better. At the early stage of the pandemic due to a statewide order, we were forced to close to all except emergencies. During this difficult time, they didn't panic. They helped us implement an excellent public service message that played a strong role in reassuring people and our patients. When we reopened people knew that we would be here for them if and when they needed us. Their skills and understanding of our mission has allowed them to produce effective videos that we have used on TV, online, in house, on social media, and so on. Also, they have been able to get us competitive rates for our television advertising so we are confident that we are getting good value for our efforts. Great work! I would recommend this agency to anyone!

Dr. Michael L. Keil

Refractive Surgeon and Owner of Keil Lasik Vision Center, Grand Rapids, MI

Stanley Steemer logo
Chris and John are incredible to work with.  All aspects of the process are explained well and timely.  We have worked with them for many years and highly recommend them and their services.

Jason Fender

VP, Stanley Steemer of Roanoke, Charleston, Knoxville, Charlottesville, Greensboro

Stanley Steemer logo
Alabaster has been great to work with over the years. We have been using them for local tv advertising since 2013 and within the last several years we switched our internet advertising as well. Results have been awesome. Customer service is amazing and they are always watching out for our best interests. They get us the best deals for the best results. I feel like they watch out for us so much that they act like they are spending their own money on our advertising. Best advertising company we have ever used.

Ryan Mount

Stanley Steemer Knoxville & Stanley Steemer Roanoke

Paws With A Cause logo
We have worked on a number of video projects with Chris and John. They both have a great eye for what kind of shots are needed. Their laid back personalities make filming easy, and their attention to detail and drive for excellence produce great results! We have loved their generosity and look forward to continuing our relationship with them!

Cara Conway

Public Relations and Social Media Coordinator for Paws With A Cause